advertising regulations exist in order to quizlet
The commissioners then vote on whether to issue a complaint. D. misrepresentation The representation, omission or practice must be material. If he drove the Audi today, what are the probabilities for the cars that he will drive 444 days from now? * Laws banning false advertising exist at both the state and local levels, but tend to be applied half-heartedly. A. a commercial is rejected at the storyboard stage. D. limits on the amount of television advertising per hour targeted to children are eliminated. -covered employee is terminated for gross misconduct, a covered employee who is terminated for gross misconduct. It is only acceptable to lie when done to protect an innocent person. _____ are industry-wide rules used by the Federal Trade Commission that define unfair or deceptive practices. In April 2013, the U.S. Supreme Court declined to hear the airlines' appeal in the case. Information from the cerebral cortex, substantia nigra, and thalamus intralaminar nuclei all enter the _________. -Legally, no, it cannot. Businesses that violate the do-not-call regulations are subject to civil penalties of up to $16,000 per individual violation. In 2008 legislation was signed under which numbers placed on the list remain on it permanently unless consumers specifically request a number's removal by calling 1-800-382-1222. Under this rule, airlines are free to provide an itemized breakdown (displaying to the customer the amount of the base fare, taxes and other charges), but they many not display such individualized price components "prominently" or "in the same or larger size as the total price." E. National Association of Broadcasters. The publicity can do more harm to the advertiser than a monetary fine. C. are issued by the Federal Trade Commission. E. materiality, Under which of the following FTC programs might a firm be required to have product information verifying the veracity of its advertising claims before making any advertising claims about the product? Misleading comparative claims. Congress decided a special agency was needed to stop unfair business practices. Five commissioners, each of whom is nominated by the president of the U.S. to serve a 7-year term, head the FTC. -divorced spouse of employee C. Bureau of Alcohol, Tobacco and Firearms D. affirmative disclosure A. B. Antitrust Laws Nearly a century later, the FTC today is the only federal agency with jurisdiction to protect consumers and maintain competition in broad sectors of the economy. Remedies for deceptive and unfair advertising, Require Substantiation For instance, in 2012 NAD determined that Gillette's use of the term "MoistureRich" in the name of its "Gillette Venus ProSkin MoistureRich" women's razor conveyed the misleading message that the razor moisturizes the skin while one shaves. 48 of those cases were resolved with court orders that cumulatively required payment of nearly $21 million in civil penalties and $12 million in redress or disgorgement of profits. The courts have extended First Amendment protection to: FTC Definition of False or Deceptive Advertising: f(x)=(x5)(12x)f(x)=(x-5)(1-2 x) Freud defined the healthy adult as one C. NARC takes longer to solve a case when compared to Federal Trade Commission (FTC). B. Advertising, as a form of expression subject to legal regulation and potential First Amendment protection, is the dominant cultural icon of our time. Finally, under the FTC's rules, telemarketers cannot call a person between the hours of 9 P.M. and 8 A.M. unless the person has given prior consent to such late-night, early-morning calls. WebLaws must be static and unyielding in order to provide stability for a society. -agents. Laws must be static and unyielding in order to provide stability for a society. To address the negative aspects of spam, Congress passed and President George W. Bush signed into law in 2003 the __________________. If either of the latter two events occur, a complaint is issued against the advertiser, and a hearing is scheduled before an administrative law judge. E. National Association of Broadcasters. The burden is on the government to disprove the advertiser's claim. -frequency of the premium payment D. Freedom of speech One commissioner is chosen by the president to be the chairman of the FTC. food and pharmaceuticals Which promotional strategy requires a All broadcasting stations are considered to affect interstate commerce. an insurance company needs to obtain personal information from a third party concerning an applicant. Ads can't be unfair, meaning the advertisement can't cause substantial injury to consumers that consumers -commissioner's name, the new jersey life and health guaranty association protects life insurance death benefit claims up to.. -Voluntary compliance 3. The National Advertising Division and the Child Advertising Review Unit, divisions within the Better Business Bureau, are the primary agents for this self-regulation. E. Most media reject political ads. the policy may be paid up early by using policy dividends. The Federal Trade Commission requires advertising for any product that is sweetened with saccharin to contain a warning that saccharin may be hazardous to one's health. E. Clayton Antitrust Act, The Bureau of Alcohol, Tobacco, and Firearms (BATF) is an agency within the ____. adopted to stop unfair competition in the marketplace; section 43A creates a legal cause of action for false advertising, allowing for federal civil lawsuits based upon false advertising and endorsements. _____________________________ (______): This agency describes itself as the children's arm of the advertising industry's self-regulation program, and it evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its "Self-Regulatory Guidelines for Children's Advertising" and relevant laws. Falsely implying that a test is scientifically conducted. B. E. Corrective advertising, Under the FTC's program of ____, Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain. E. National Association of Broadcasters, C. American Association of Advertising Agencies. A. Although ad agencies and publishers/broadcasters are generally not held liable in cases of false or harmful advertising, there are signs that the law is changing. As originally written, the law prevented only one advertiser from making false statements about his or her own goods. No more than 3 of the commissioners can be from the same political party. -Substantiation A. cease-and-desist order B. encourage advertisers to buy more media space. The advantages of the *trade regulation rules (TRRs)* are numerous. If the advertising campaign is successful and long running, a residue of misleading information remains in the mind of the public after the offensive advertisements have been removed. If an advertiser disagrees with a NAD or CARU decision, it can appeal to the _______________________________. E. Trade Regulation Bureau, The _____ is the division of the Federal Trade Commission that is responsible for investigating cases involving deceptive or misleading advertising. Central Hudson C. Godiva claims that it makes the finest chocolates in the world. Better Business Bureau Such regulation is geared toward satisfying the interests of advertisers rather than consumers, however. Which of the following statements about self - regulation by media is true? In addition, many states have what are called unfair and deceptive acts and practices statutes, which give consumers the right to seek a judicial remedy in false advertising cases. d. requiring an individual, group, or organization to choose among several actions that must be evaluated as right or wrong, ethical or unethical. The federal law that made this suit possible was the _____ Act. D. Fairness A. FTC Act Under section 5 of the FTC Act (as amended by the 1938 Wheeler-Lea amendment), the FTC is responsible for regulating: According to FTC policy, a trade practice or action is "unfair" if it: "the Commission will find deception if there is a misrepresentation, omission or practice that is likely to mislead the consumer acting reasonably in the circumstances, to the consumer's detriment", "a misrepresentation, omission, or practice" E. Trade Regulation Bureau, Which of the following divisions of the Federal Trade Commission protects consumers from deceptive and unsubstantiated advertising and enforces the provisions of the FTC Act that forbid misrepresentation, unfairness, and deception in general advertising at the national and regional level? Mass Media Law Chapter 15: Regulation of Advertising - Quizlet 3) The advertiser can refuse to sign the agreement. B. a commercial that was rejected at the storyboard stage is accepted at the final stage. Although CAN-SPAM does not provide a civil remedy for those of us who receive spam, a provider of Internet access service that is adversely affected by spamming activities on its service may bring a civil lawsuit against the spammer in any federal court in the U.S. seeking both a permanent injunction to stop the spamming and monetary damages for harm caused by the spam. WebProposed insured. The 3rd section of the law gave the FTC the right to sue in federal court on behalf of consumers victimized by practices that are in violation of a cease and desist order or by practices that are in violation of a TRR, a right that the agency has been reluctant to use. The act or practice must be considered from the perspective of a consumer who is acting reasonably. The Federal Trade Commission (FTC) defines _____ as an express or implied statement contrary to fact. WebTerms in this set (100) Advertisers are often supportive of voluntary self-regulation because: s self-regulation is viewed as a way of limiting government interference of advertising. Champion Sportswear has developed a "Super Bowl Sweepstakes" that it plans to promote. agreed, observing that the adult struggles to attain intimacy and 1. The FTC enforces rules regarding endorsements of products and services by consumers, celebrities, experts and organizations. The endorser must be a bona fide user of the product at the time the endorsement was given and while the endorsement is aired. b. *Remember, a mass medium is permitted to reject any content it chooses, with or without a reason. Whereas commercial speech typically receives limited First Amendment protection. *1. Acme Tire is developing an advertising campaign that will claim cars with its new RX model stop 25 percent faster on wet pavement compared to other brands of tires. E. U.S. Department of Welfare. E. National Association of Attorneys General, Pizza Hut launched a civil suit against Papa John's pizza claiming false and misleading advertising made Pizza Hut's pizza look inferior to Papa John's. E. Advertisers who do not comply with the NAD/NARB review process will find themselves encumbered with a class action lawsuit. The advertiser may appeal this decision in a federal court. E. Wheeler-Lea Amendment, Under the _____ passed in 1991, telemarketers must follow a complex set of rules developed by the Federal Communications Commission. -incontestable period C. Puffery legitimization Imagine that a company is nearing the end of an advertising campaign in which it has advertised that its mouthwash can prevent a consumer from getting a common cold. The U.S. Supreme Court established the ____, a four-part test, to determine restrictions on commercial speech. "individually identifiable health information" ? In addition to the informal sanction of publicity, the FTC has a wide range of remedies to deal with advertising: The three major participants in the advertising process that work individually and collectively to encourage truthful, ethical, and responsible advertising are: Which type of life insurance policy is this? An appeal of an adverse ruling by a circuit court can be taken to the Supreme Court, but only if certiorari is granted. Mass Media Law CH 15 Flashcards | Quizlet But if time is the greatest enemy, publicity is the FTC's strongest ally. D. puffery is illegal. III. Advertising Regulations Flashcards | Quizlet A. misleading omission This remedy is infrequently used. FTC Tools or Remedies to Stop False Advertising: -establish continuing education requirements B. Acme's competitors may sue the company under the Lanham Act if it cannot substantiate its claims. Misinterpretation A. misinterpretation * -agents commission rate which of the following must be included in the ad? B. The companies that received the warning letters had 15 working days to inform the FDA of the steps that they were or would be taking to correct their labels. Which of the following programs is more likely to be the most controversial of all the Federal Trade Commission's programs? -receive matching funds to expand public assistance programs -issue subpoenas D. discounts which of these is NOT considered a form of life insurance advertisement? Advertising by attorneys is legal in the entire United States. A. are used to regulate public service announcements. Sellers and telemarketers that transmit such messages to consumers that haven't granted permission to accept them face penalties of up to $16,000 per call. D. fairness. The judge can uphold the complaint or reject it. In a unanimous opinion, the appellate court wrote that "the government has assured substantial interests to be served by the do-not-call registry (privacy and consumer protection), the do-not-call registry will directly advance those interests by banning a substantial amount of unwanted telemarketing calls, and the regulation is narrowly tailored because its opt0in feature ensures that it does not restrict any speech directed at a willing listener. While the front panel of the box showed it contained no trans fat, it failed to include a disclosure statement to alert consumers that the product nonetheless has significant levels of both saturated fat and total fat, thus violating the federal Food, Drug, and Cosmetica Act. A. U.S. Court of Appeals can review all commission order.s Department of Justice (DOJ) WebA life insurable policy's advertising material MUST contain all of the following information EXCEPT: Agent's commission. The advertiser is not responsible for every interpretation or behavior by a consumer. -initial premium requirement A. This fact is not surprising when you consider that at the time the public became interested in advertising regulation-around the turn of the century-the federal government was a minuscule creature relative to its present size. Misinterpretation C. Robinson Patman Act *Qualifying disclosures must be legible and understandable, the FTC has ruled. B. advertising on children's programs is limited to 12 minutes per hour on weekdays and 10.5 minutes per hour on weekends. So, in 1914, the FTC Act was passed and the Federal Trade Commission was born. Bureau of Compliance c. secured The commission considers the entire advertisement as well as all other elements of a transaction when making this determination. C. Cease-and-Desist Significant omission of important information. a policy-owner can receive an immediate payment before the insured dies by using a(n) which of the following are retained at the expenses of an insurance buyer to give advice on insurance needed by the buyer? -beneficiaries D. economics, consumer protection, and competition, Which division of the Federal Trade Commission would deal with antitrust and consumer protection investigations? An advertiser who says that his product is the "best," "greatest," etc. One of the FTC's most important responsibilities is to ensure that Americans are not victimized by unfair, misleading or deceptive advertising. -total disability voting power on major issues and ownership in a portion of the company. Freedom of using any media vehicle -joint (b) Why is a binary predictor sometimes called a "shift variable"? C. Council of Better Business Bureaus govt may regulate The students had a right, in other words, to not speak. Using -former depended of employee no longer of dependent status WebAdvertisers are often supportive of voluntary self-regulation because: A. self-regulation is viewed as a way of limiting government interference of advertising. A. Corrective advertising Injunctions: The FTC prohibits this; Lures consumers into a store who are in the market for an item seen at one price. A. D. discourage comparative advertising. The FTC, with the help of the Department of Justice, actively enforces the do-not-call rules. Trade regulation rules, guides & Child's Online Privacy Protection Act, FTC issues industry guides for a variety of products, services, and marketing practices. -name -Usually for campaigns james is the insured on a life insurance policy where his age was misstated on the application. Advertising . A. B. affirmative disclosure Presence of superlative words in the advertisement B. ad substantiation. Spam frequently takes the form of sexually explicit advertisements that may be both unwarranted by, and offensive to, its recipients. An investigation into the lengths of celery sticks grown in a certain US state. Advertising Regulations Flashcards | Quizlet C. broadcasters are required to provide time for opposing viewpoints on important issues. The law is not designed to protect the foolish or the "feeble minded," the commission has noted. A. Magnuson-Moss Act of 1975 \end{array}\right] To be deceptive an advertisement must contain a representation, omission or practice that is likely to mislead the consumer, the advertisement or practice must be considered from the perspective of a reasonable consumer; and the representation, omission or practice must be material. -is made available after paying a $50 fee. A. B. The FTC alleged that when tickers went on sale February 2, 2009, for Bruce Springsteen concerts in May and June that year, Ticketmaster displayed a "No Tickets Found" message on its Web page to consumers to indicate that no tickets were available at that moment to fulfill their request. after an insured gives a notice of loss, what must he/she do if the insurer does not furnish forms? Injunctions D. National Association of Attorneys General Information Technology Act (ITA). B. kid vid To avoid having this promotion classified as a lottery, Champion should:What Web Server Engine Is Running The Website Wireshark, How To Withdraw Money From Paxful Wallet To Bank Account, Clear Brook High School Principal Fired, Tpc Sawgrass Military Discount Green Fees, Articles A