which of the following is true of consumer magazines?
E. heavy card stock. D. general-interest consumer magazines. Magazine networks chp 15 test 3 Flashcards | Chegg.com B. D. planners want to be able to predict the degree of clutter and how it will affect their advertising. A. B. Magazine publishers do not attempt to control the clutter problem. E. can eradicate the problem of clutter. Geographic selectivity D. their broad geographic focus. Ltfen birini sein: O only! C. Tangential readership C. They offer high market penetration and coverage. C. pass-along readership. Which of the following is true of magazine advertising in relation to the problem of clutter? After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. E. creative options. B. greater flexibility. They offer several valuable specialized services to advertisers. E. higher pass-along readership. Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. Communications objectives are derived from marketing objectives. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. Lack of demographic selectivity Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. The company is using this as a test run to identify which ad offers greater receptivity. B. run of paper C. Cross-media running C. It is primarily used by airlines, major retail chains, and automakers. They do not offer permanence. Employment, automotive, and real estate ads are the three major categories of _____ advertising. Which of the following statements about newspapers as an advertising media vehicle is true? Which of the following is a characteristic of newspapers? Use the price data to reply to the following questions. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. E. gatefold advertising. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. Advertisers prefer using black and white ads because of the greater visual impact on portraits. They are useful for reaching general consumers of services. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . D. They offer greater selectivity in terms of demography and lifestyle to advertisers. E. They are also known as national newspapers. Which of the following statements is true about the use of color in magazine advertising? The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? Which of the following is a characteristic of magazine ads? In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. C. die-cut. B. high reach and frequency. Magazine rates are primarily a function of: C. fewer ads and less clutter in specialized publications. They should do so by advertising in: A. permanence. Advertisers generally attach greater value to primary in-home readers than pass-along readers. D. They offer limited flexibility to advertisers. B. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Which of the following is true of consumer magazines? Selective binding and ink-jet imaging make it possible for magazines to offer: A. personalized advertising messages. During ad breaks in TV programs, some viewers change channels to avoid commercials. Low receptivity to advertising by readers York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} A. break through the clutter typically found in newspapers. They deal with products or services that are meant for personal use. B. they are prohibited from advertising in the broadcast media. E. independent publications. National \quad\text{of common stock. In this scenario, Pluto is using _____. \quad\text{Current year-end}&32,311&\text{Net income:}\\ Which of the following is true of newspaper advertisements? B. limited frequency. A. standard advertising units. A. d. card stocks E. run-of-page ad. a. a printacular E. local television. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: C. The clutter problem for a magazine increases with more ad pages adding to its success. A. E. niche publication. B. general advertising rates. B. trade D. secondary subscriber. E. combination, If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. In this scenario, Finn's Hallmark News is a: B. alter the appearance and feel of a magazine and a reader's relationship to it. C. lifestyle A. gatefolds The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? E. They are typically considered to be less cluttered than other print media. Which of the following is considered a primary benefit derived from using magazines as an advertising medium? Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. E. the pass-along readership offered. both I and II only 11 Which of the following statements about newspapers as an advertising media vehicle is true? B. pass-along subscriber. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. \end{array} A. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? E. Print networks. This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. D. lower selectivity. Which of the following is true of magazine advertising? C. They generally have a long life span. D. total readership. E. They generally cost lower than newspaper ads. Which of the following best defines fluency? C. It is not as serious an issue for magazines as for radio or TV. Business publications are important to advertisers because: Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. C. Circulation The test can be used as part of the process of measuring effectiveness of each ad. In magazine advertising, this third page is referred to as a(n): D. is the most popular method for obtaining greater reach. Newspaper supplements A. special-interest consumer magazines. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. E. Inability to offer specialized services. D. Special-audience A. Lead time Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. E. total reader. D. They are also known as farm publications. A. C. demographic-oriented newspaper. D. Ink-jetting A. their poor image. (Solved) - 31.Which of the following is true of consumer magazines? A C. flat A. their limited pass-along readership. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. C. Local radio A. C. They can be reproduced quickly. Which of the following statements about magazines as an advertising medium is true? Classified They are also known as bleed pages. B. C. Color ads are considered better suited for attracting and holding attention. This is an example of _____ advertising. Newspapers and magazines are referred to as high-involvement media. E. controlled-circulation. Which of the following is a primary advantage of magazines? Which of the following statements about newspapers as an advertising medium is true? While on a flight from San Francisco to New York City, James read several magazines offered by the airline. CL Inc. runs a series of product ads in a popular magazine. This is an example of: . D. the higher degree of pass-along readership. E. They are generally considered less effective than selective binding. \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ It is difficult to translate sales goals into communications objectives. The cardboard replica was designed to pop-up when a reader opened that particular page. A. The accounting records of Tuel Electronics show the following data. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. C. magazine supplements A. gatefold. Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. It must be a business publication. B. According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? B. multiplying the total readership by the average pass-along readership number. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? The weekly prices of one brand of frozen pizza over a three-year period in Dallas are provided in the data file. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace.Benchmade Infidel Upgrades, Articles W